Localization is so important when multinational companies turn to new regions and cultures that they cannot afford to lose a single dollar to the wrong interpretation of their marketing and advertising messages. An important example of wrong localization has been reported about coors light beer when they ventured into Spain. They ran the headline turn it loose, which was a hit headline while in America, but in Spanish it means to suffer from diarrhoea, and as such the headline backfired causing the beer company to suffer millions of dollars in loss.

Localization is so important when multinational companies turn to new regions and cultures that they cannot afford to lose a single dollar to the wrong interpretation of their marketing and advertising messages. An important example of wrong localization has been reported about coors light beer when they ventured into Spain. They ran the headline turn it loose, which was a hit headline while in America, but in Spanish it means to

suffer from diarrhea, and as such the headline backfired causing the beer company to suffer millions of dollars in loss.

There is a lesson to be learnt from the above tale that localization is important and must be followed by a combination of a language pair so that the correct cultural connotation can be associated with the source text. So with the excellent language combination services, you can depend on our high quality and affordable language combination services.